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Campaign
Al Rifai — A Multi-Channel Seasonal Campaign
A cohesive multi-channel campaign designed to elevate visibility and resonate with local cultural nuances during peak season.
For the Ramadan season, we built Al Rifai a 360° campaign combining OOH in Riyadh and Jeddah, a cinematic hero film, a coordinated social rollout, and in-store activations. The concept celebrated the tradition of sharing while nodding to a modern Saudi household.
The campaign generated 11M impressions in its first two weeks and delivered a 27% lift in foot traffic at hero stores.